Cathleen Schaad is an accomplished creative professional and strategic thinker with 20 years experience in communication design and project management. Drawn to educational sector, cultural institutions, and organizations that are socially motivated or demonstrate corporate citizenship.


Studio Schaad Design, Melrose MA
Principal, Art Director and Designer, 2009–present

Established and independently operates boutique design studio located just north of Boston, MA.

Responsible for all facets of business and project management including budgeting, writing proposals, creative briefs, overseeing production, and when applicable the scheduling of and creative direction of sub-contracted talent. Maintains positive ongoing relationships with freelance illustrators, photographers and printers.

WGBH Educational Foundation, Boston, MA
Senior Designer, 2000–2009 
Designer, 1994–2000 
Designer Assistant, 1989–1994 

Developed and maintained the visual identities for national television brands, in addition to internal and external marketing and communications for WGBH. Responsible for all facets of project management including, budgeting, production schedules and press checks. Art directed interns, freelance illustrators and photographers.

Design for various media including:

Massachusetts College of Art, Boston MA
Adjunct Faculty, 1989–1995
Instructed Design majors on how to use computer lab software to enhance the quality of their portfolios and produce polished work.


Center for Digital Imaging Arts at Boston University
Web Design Certificate

Lesley University
Candidate for Masters Degree in Expressive Therapies

Massachusetts College of Art and Design
BA Graphic Design

Awards & Honors

Bookbuilders of Boston Judging Panel
Bookbuilders of Boston Judging Panel, Burns Library, Boston College, 2015.

Computer Skills