A series of 6 eye-catching graphic icons to be mixed and match and represent the type of articles this donation program accepts.
Originally designed as environmental graphics to replace mural artworks that decorated the Second Chances donation program bins, they have become an integral part of the business’s entire branding program. They are playfully scaled up as large as 50 inches on office walls to less than a .25 inch for use in the email newsletter template. These varied objects don’t tire easily and have also been mixed and matched, and applied to t-shirts, gift bags and more.
I also designed and developed the Second Chances website which is clearly fashioned to explain anything someone might want to know about this nonprofit’s mission, who they are, how to donate, and what types of products or services they offer.