The Housing Partnership Network is a collective representing nonprofit housing developers, owners and financial institutions throughout the US. Their mission is to help people gain access to affordable homes and build communities that offer economic opportunity and an enhanced quality of life. Design examples branded something other than HPN included here, would be one of the “social enterprises” they developed. The social enterprises support and extend the network’s mission into more specialized areas of housing and development.
From 2010 to 2017, I worked closely with the Vice President of Marketing and Communications to imagine, oversee, and create a wide array of marketing solutions. In this period of rapid growth I developed campaigns of conference materials, signage, slide presentations, and a myriad of printed collateral.
Website and support graphics
I consulted on the organization of the website, developed and redesigned specific content areas, created info-graphics, and kept news, press coverage, and staff pages up-to-date.
HPN intranet sitemap and mock-ups
I updated and improved the HPN intranet’s user experience by reorganizing the interface of this vast bulletin and messaging board (developed with Sixtent software). I instituted clear visual pathways and a contextual hierarchy.
Publications
Click on the PDF link listed below to view each document:
- Lessons of the International Housing
Partnership, issue brief PDF - Policy Response to Olmstead, white paper PDF
- Housing Policy Reform, white paper PDF
Corporate identity
The logo and website were established before my freelance partnership began with HPN began. I did however give it a polish working within the parameters to not change the colors and preserve the overall form (which had established brand recognition). In response I updated the font choice and added a bevel to the accompanying clover icon. I created a simple style guide to describe proper placement of the logo art and tagline, color, and other pertinent specifications, to share with outside media outlets and third-party vendors.
