PBS International (formerly WGBH International) distributes a diverse catalog of documentary, lifestyle, and children’s content developed by PBS, WETA, WGBH and WNET, as well as programs from independent producers, to media buyers worldwide.
As senior designer at WGBH I both developed the logo and oversaw the WGBH International brand for 15 years. In that time span I generated a great multitude of sell sheets, catalogues, advertising, newsletters and conference collateral. The style guide below shows appropriate logo usage and it’s application to a range of such marketing material.